Just like every previous year, the 2016 Verizon Data Breach Investigations Report (DBIR) highlighted the same, sad fact – attackers are getting more sophisticated, the number of attacks are rising, and so are attack success rates. Not coincidentally, the reasons for these increases come down to the same old things – poor patching processes, lack of visibility and control over critical configurations, and an inability to focus one’s limited resources on the right things.
Patching? Configuration? Prioritization? Really? When I started in this industry over a decade ago, patching and configuration management were the hot topics, yet we still haven’t made much headway on these fronts. All those cool patch and configuration management vendors got gobbled up by the big guys and were forgotten as we quickly moved on to the next big buzzword – CLOUD (as if it was something new and not just another fancy word for hosting). And then BIG DATA hit the scene. And now, User & Entity Behavior Analytics (UEBA), which every vendor under the sun is staking claim to if they can do some simple analysis and output a standard deviation report (by the way, there’s another cool word to describe that capability; “statistics”).
It’s 2016 and year after year we read the Verizon DBIR only to find it’s the same old things biting us in the butt. I know it’s cliché, but there’s a reason why in every business, in every sport, in every relationship, and really everything in life, success and failure ultimately boil down to the strength of the foundation something is built upon. Built your house on salt or sand? It’s gonna sink. Have freakish athletic ability, but no technique or understanding of the game? You’re not going to make it in the NFL. Have every technology listed in Gartner’s Magic Quadrant, but refuse to spend the time necessary to ensure your systems are patched properly? You’re gonna get hacked!
I like cool stuff and advances in technology as much as the next guy or gal, and I can certainly get wrapped up in the hype of something that looks promising or revolutionary as well, but we have to resist the urge to buy into every buzzword and think there’s going to be a “one-click, problem solved” solution to every problem. We have to stop thinking that if we protect the perimeter, we won’t have to worry about what’s going on inside the bubble.
What we need to do is get back to the basics, make sure our fundamentals are sound, and then layer on all the space-age tech that will complement our rock solid foundations. It is at this point that our lives will get easier. It is at this point that we could even potentially turn the tables on the bad guys and be in the driver’s seat. Let’s get back to the basics.
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Adam Laub is Stealthbits Technologies’ Chief Marketing Officer (CMO). As CMO, Adam is responsible for corporate marketing, communications, and AR/PR, demand generation, product marketing, events, and marketing operations. Additionally, he and his team participate heavily in setting product strategy, defining future roadmap, driving strategic sales engagements, supporting demand generation activities, enabling the sales organization, and all aspects of product evangelism.
Since joining Stealthbits in 2005, Adam has held multiple positions within the organization, including Sales, Marketing, Product Management, and Operational Management roles.
Adam holds a Bachelor of Science degree in Business Administration from Susquehanna University, Selinsgrove, PA.